703-581-8157 aswinjohn@vt.edu
Admiring GoPro’s Instagram

Admiring GoPro’s Instagram

This week in Social Media Theory & Practice we looked at the use of visuals in social media. To learn how visuals were currently being used, we were assigned brands and encouraged to evaluate their Instagram and Pinterest pages. Our group was assigned with GoPro....
Facebook’s Signal: Contender or Pretender?

Facebook’s Signal: Contender or Pretender?

Facebook has unveiled a new product called Signal. The product is the latest development in Facebook’s attempt to compete with Twitter, specifically for use by journalists. They hope that the possibility of reaching Facebook’s 1.5 billion users will draw...
Telling Your Story

Telling Your Story

This week we talked about storytelling and how to tell your story in terms of your personal branding. I wanted to share my thoughts on a few of the TED talks that were shared on Scholar: Joe Sabia “The Technology of Storytelling”: What stood out to me in...
Personal Branding

Personal Branding

Business Horizons is in less than two weeks! A lot of the classes I am taking this semester have aspects of personal branding such as creating a website and blog for Social Media Theory, and getting my resume perfected in Management Internships. This journey of...