703-581-8157 aswinjohn@vt.edu
The New Entertainers Are Here

The New Entertainers Are Here

Today is Social Media Theory the class watched and live tweeted the documentary “Generation Like”. The documentary discusses how many activities in today’s world are based upon whether or not they will garner¬†engagement on social media. Here are some...
Lighting up Social Media on Black Friday

Lighting up Social Media on Black Friday

A trend to watch out for in the upcoming week is the use of social media by brands for their Black Friday promotions. This article by iMedia Connection has a table that shows how tweets about Black Friday Рthe week of Рhave grown from 1.1M to 6.8M in...
Hitting the Bullseye on Organizational Tweeting

Hitting the Bullseye on Organizational Tweeting

I recently did a group project conducting a social media audit for Twitter. I was responsible for analyzing their Twitter page. After conducting my own research and then seeing my classmates’ presentations on other brands, I wanted to heap some more praise on...