703-581-8157 aswinjohn@vt.edu

Planning for the Upcoming Fiscal Year

I created a shirt aimed at the Hokie community. It was a design that combined Fuente (Virginia Tech’s new coach) with Enter Sandman (the song that the Virginia Tech football team comes out to). I thought that the shirt was going to be my breakthrough. I guess in a way...

On My Own Time, On My Own Dime

On my own time, on my own dime: I finished “Born for This” by Chris today. The book exposed me to the story of Benny Hsu who made over $100k in half a year selling t-shirts. The key was that Benny was using Facebook advertising to promote his designs. What I loved...

Promoting Content

Free Trial Help Sessions Our sales manager recommended having a live session with one of our engineers where people who signed up for a free trial could ask questions or get live help. I think this is a great idea and could be a great way to get feedback on how we can...

Content Ideas + Repurposing my Domains

Business Objectives I got the registrants for our upcoming webinar to 109 registrants. This is the most that I’ve gotten so far and I’m making steady progress to getting more than 150 registrants which would be a new high. I want to make sure that for this webinar we...

The Journey of a Young Marketer

I was inspired by Gary Vaynerchuk talking about documenting instead of creating. I’m going to document my thoughts and the process of working with Structural Design and Analysis to market their engineering analysis software. The first action that I took was editing...