703-581-8157 aswinjohn@vt.edu
Fail Fast

Fail Fast

In my entrepreneurship class, we learned the concept of failing fast. When you are coming out with a new business idea, you want to try and validate that process at soon as possible. If people like it, great! If people don’t like it, then you know it won’t...

People Like Us Do Things Like This

I am a late-comer to the brilliance of Seth Godin. Here are the points of his Inbound Keynote from 2015 that stood out to me. “People Like Us Do Things Like This” “When someone in LA is thinking about joining the Cripps or Bloods, they don’t...
The New Entertainers Are Here

The New Entertainers Are Here

Today is Social Media Theory the class watched and live tweeted the documentary “Generation Like”. The documentary discusses how many activities in today’s world are based upon whether or not they will garner¬†engagement on social media. Here are some...
Lighting up Social Media on Black Friday

Lighting up Social Media on Black Friday

A trend to watch out for in the upcoming week is the use of social media by brands for their Black Friday promotions. This article by iMedia Connection has a table that shows how tweets about Black Friday Рthe week of Рhave grown from 1.1M to 6.8M in...
Hitting the Bullseye on Organizational Tweeting

Hitting the Bullseye on Organizational Tweeting

I recently did a group project conducting a social media audit for Twitter. I was responsible for analyzing their Twitter page. After conducting my own research and then seeing my classmates’ presentations on other brands, I wanted to heap some more praise on...
Tip Off: What I’m Looking Forward to this NBA Season

Tip Off: What I’m Looking Forward to this NBA Season

On Tuesday night at 8pm, the Cleveland Cavaliers played the Chicago Bulls, tipping off the NBA season. I love watching NBA basketball. At least four times a week, there are back to back games on TNT or ESPN. Sometimes these games feature horrible teams, but when you...