703-581-8157 aswinjohn@vt.edu

A trend to watch out for in the upcoming week is the use of social media by brands for their Black Friday promotions. This article by iMedia Connection has a table that shows how tweets about Black Friday – the week of – have grown from 1.1M to 6.8M in just five years.

Brands should be posting Black Friday deals as early as today and building momentum in the upcoming days. Users will be on the lookout for deals on popular items such as electronics and clothing. One way brands can take advantage of this momentum is to promote exclusive deals through their social media sites.

Dick’s Sporting Goods has a promotion this year that allows users to post images of items in Dick’s stores with the hashtag #GiftThatMatters during Thanksgiving, on Twitter or Instagram, for the opportunity to win a $500 Dick’s giftcard. They will also be having a “12 days of deals”, posting a new deal everyday.

Brands like Dick’s are staying current and attuned to the beat of social media. I am interested in seeing how other companies take advantage of social media to maximize sales during the holiday season.

I previously blogged about how you could shop directly through Youtube. Companies often promote Black Friday deals during Thanksgiving and the football games on Thursday. Imagine if you were able to look up that commercial on Youtube and get access to an exclusive deal.

There is so much room for innovation. Let’s see who comes out to play this holiday season.