I follow a lot of influencers, but the one that has made the most impact in my life is Ramit Sethi (or as he calls himself “my surrogate Asian father”). I came across Ramit when I was going through the black hole of Youtube and clicked on a recommended link for his lecture at “Talks at Google”. He was talking about personal finance then and I went onto read his book about how saving now will make you a millionaire in the future.
However personal finance was just the tip of the iceberg. Ramit is all about psychology and automation. How can we get out of our own way and maximize our time? His content covers how to write winning resumes, how to negotiate a raise, how to create your own business, how to write great copy, and many more areas. Ramit provides all this content for FREE. He charges for courses that follow a system that he has intensively researched and tried.
Ramit’s website is all about living a rich life. But he stresses that a rich life is different for every person. What would you do if you didn’t have to worry about money? Some people would like to be able to take vacations whenever they wanted to. Some people would want to be able to fly their parents out for a weekend and not worry about the expense.
Being a marketing major, especially one that is interested in consumer behavior, Ramit has taught me things that I would have never learned in my marketing classes. His most important lesson? No one cares about you. Harsh? Not when you understand what he is trying to say. When people see a sales pitch – whether it is for a product or to go to an event – they want to know what what’s in it for them. It’s all about finding a core audience and understanding them better than any of your customers. If you understand your customers to a point where you know their fears and hopes and dreams, and you market to those aspects of their lives, then you can charge a premium price to solve their problems.
Ramit inspires me to provide a benefit to other people no matter what I do. He shows that you can help people and make money at the same time. He can come off as brash and painfully direct but at the end of the day he provides such amazing value to you.
Because of Ramit, no matter what I do, I will always be thinking about how it can benefit those around me.